A recent public information campaign in Northern Ireland highlighted the harmful effects of second-hand smoke (also known as passive smoking).
In your face TV advertisement
This advert is set in a pub and shows a young man coughing and smoking around a non-smoker. It encourages non-smokers to question why they accept someone smoking around them when they wouldn’t tolerate someone coughing over them. The advert also aims to make smokers think twice before lighting up around others.
Safety TV advertisement
This advert is set in the home and highlights that 85% of second-hand smoke is invisible and odourless. It shows how the dangerous particles in second-hand smoke can travel unseen from room to room, affecting the health of everyone in the house.